- Official website: scroogefrog.com
- Foundation year: 2007
- Location📍: Ilmatsalu tn 36-24 Tartu 50408
Scroogefrog
ScroogeFrog™ is a click fraud prevention service designed to reduce click fraud and clean up the traffic that advertisers pay for. By blocking impressions from fraudulent referrals and eliminating sites that generate inappropriate traffic, ScroogeFrog helps advertisers save money. This service identifies users using over 20 different characteristics, ensuring it can track them even if they change their IP address, clear cookies, or switch browsers. ScroogeFrog™ monitors user behavior and identifies unique computers using evercookies after each click. This means advertisers’ budgets are spent only on genuine clicks and impressions, targeting interested users rather than competitors, botnets, or unrelated visitors. By reducing fraudulent clicks and bots, ScroogeFrog lowers advertising costs.
As a result, the advertiser’s budget is dedicated exclusively to genuine ad impressions and clicks. Only interested users engage with the ads, preventing competitors, botnets, and irrelevant visitors from depleting your budget.
Main characteristics Scroogefrog
Support
- Browser Based (Cloud)
- SaaS Security
Integrations
- Google Ads
- Bing Ads
Languages
- English 🇺🇸🇬🇧
- Spanish 🇪🇸
- French 🇫🇷
Users and Industries
- Users: Digital Marketers, Advertisers, E-commerce Businesses, Small and Medium Enterprises (SMEs), Large Enterprises, Agencies
- Industries: Retail, Technology, Finance, Healthcare, Travel and Hospitality, Automotive, Education, Real Estate
Features
- Advanced Click Fraud Detection
- Traffic Quality Control
- Behavior Monitoring
- Comprehensive Reporting
- Real-Time Notifications
- Cost Savings
- Scalable Solution
Ideal For (Market Segment)
- Small Business
- Medium Business
- Large Business
Software Integrations
PPC networks such as Google Ads, Bing Ads, and Facebook Ads
Best fits for
E-commerce Businesses, Digital Marketing Agencies, Small to Medium-Sized Enterprises (SMEs), Large Enterprises, Startups, Affiliate Marketers, Ad Networks and Publishers
API
✅YES✅
Prons and Cons Scroogefrog
✅Benefits👍
- Identifies and blocks fraudulent referrals, saving advertisers money.
- Uses over 20 characteristics to accurately detect and prevent click fraud.
- Tracks users even if they change their IP address, clear cookies, or switch browsers.
- Monitors user behavior and identifies unique computers using evercookies.
- Ensures the ad budget is spent on genuine clicks and impressions from interested users.
- Reduces wastage by preventing clicks from competitors, botnets, and unrelated visitors.
- Cleans up traffic to ensure that only relevant and appropriate users are directed to the site.
- Enhances the overall effectiveness of advertising campaigns.
- Lowers advertising costs by minimizing fraudulent clicks and bot traffic.
- Provides a higher return on investment for advertising budgets.
🚫Drawbacks👎
- May require a learning curve to understand and configure all features effectively.
- Initial setup and integration with existing advertising platforms might be time-consuming.
- Advanced detection methods might occasionally flag legitimate users as fraudulent.
- Requires regular monitoring and adjustment to minimize false positives.
- The effectiveness of fraud prevention relies on the accuracy of the data collected and analyzed.
- Any inaccuracies in tracking or identification could impact performance.
- Although it saves money in the long run, the initial cost of implementing ScroogeFrog might be a concern for some businesses.
- Ongoing subscription fees need to be factored into the advertising budget.
Pricing and Tarifs
| Module | Price |
| Traffic Audit | 0.0025 € 💶 for one unique visitor |
| Ads Audit with blocking | 0.02 € 💶 for one unique visitor |
| Enterprise add-on | 50 € 💶 per month (30 days) |
| Mgid with blocking | 🆓Free of charge🆓 |
| Paid services | Price |
| System codes installation on the website order | 30 € 💶 |
Сustomer support 💁
Features of ScroogeFrog Customer Support: 24/7 Assistance, Comprehensive Resources, Personalized Help, Live Chat, Email Support, Phone Support, Onboarding Assistance, Regular Updates.
Rating & Reviews:
⭐3 out of 5 according capterra.co.uk reviews
⭐4.5 out of 5 according G2.com reviews
Popular questions connected with ScroogeFrog software.
What identification methods ScroogeFrog support?
If JavaScript is executed, identification relies on digital fingerprints (evercookies). If only the server-side script runs, identification is based on the visitor’s IP address.
How exactly will ScroogeFrog help me to save money?
By blocking ad impressions to users and sites that provide low-quality traffic, you can save between 15% and 90% of your advertising campaign budget. This ensures that your budget remains the same, but funds are spent on legitimate advertising rather than click fraud. By identifying the sources that bring in real customers and the keywords that lead to sales, you can reallocate your budget to maximize its effectiveness.
What user data does ScroogeFrog™ collect?
ScroogeFrog™ uses digital fingerprints – technology that allows accurate identification of site user by collecting more than 20 features available to server, like HTTP headers, availability/lack of cookie settings, Java, Javascripts, Silverlight, browser plugins, etc.
What kind of reporting and analytics does ClickGuard offer?
ClickGuard provides comprehensive reporting and analytics features that give users insights into their advertising campaigns’ performance and click quality. Users can access detailed dashboards, customizable reports, and actionable insights to optimize their campaigns and maximize ROI.
How to disable traffic accounting from Google search bots?
Set the checkbox in the settings “Do not take into account transitions from Google (by User-Agent).” In this case, traffic for all your sites will not be taken into account if google or yandex is present in the User-Agent request header.
What is the difference between Scroogefrog and other web analytics systems (for example Google Analytics)?
ScroogeFrog is classified as a traffic audit system, not a web analytics system. This type of system measures various metrics rather than providing web analytics services. It focuses on quantifying how specific operations are performed, rather than merely recording that they occurred.