- Official website: https://essentials.cheq.ai
- Foundation year: 2016
- Location: 22 W 19th Street, New York, NY 10011
CHEQ Essentials
CHEQ Essentials harnesses advanced AI and machine learning algorithms for real-time ad fraud prevention, leveraging behavioral analysis and vast datasets to detect sophisticated bot activity, protect PPC campaigns from click fraud and fake impressions, and purify websites from invalid traffic.
The prevalence of invalid internet traffic, accounting for over 27% and resulting in an annual loss of $42 billion, underscores the pressing need for robust solutions to combat this escalating challenge. In the contemporary digital landscape, the omnipresence of internet access empowers individuals worldwide to inflict significant harm on websites across diverse industries and geographical locations. Advanced machine learning algorithms are deployed to continuously learn and adapt to evolving patterns of fraudulent behavior. This adaptive capability enables the system to swiftly detect and block harmful sources in real-time.
The platform conducts comprehensive behavioral analysis, subjecting each site visit to over 2,000 behavior tests. Leveraging this extensive examination, CHEQ Essentials can precisely discern between genuine and fraudulent user activity.
CHEQ Essentials represents a proactive response to this burgeoning threat, leveraging cutting-edge algorithms and real-time monitoring capabilities to identify and thwart these detrimental sources. With each site visit subjected to over 2,000 behavior tests, the platform swiftly blocks any detected invalid activity, ensuring the integrity and efficacy of the entire marketing cycle. This strategic implementation of CHEQ Essentials guarantees the mitigation of wasteful and harmful visits, as well as the elimination of fraudulent clicks, thereby optimizing marketing expenditures and promoting genuine audience engagement.
Main characteristics CHEQ Essentials
Integrations
- Shopify
- Salesforce
- Google Ads
- WordPress
- Microsoft Advertising
- Meta for Business
Languages
- Czech, Danish, Dutch
- English, Finnish, French
- German, Greek, Hebrew
- Hungarian, Icelandic, Irish
- Italian, Japanese, Korean
- Norwegian (Bokmal), Portuguese
- Spanish, Swedish
Users and Industries
- Users: CEO
- Industries: Marketing and Advertising Financial Services
Features
- Trading: Keyword Tracking, Refund Management, Integrations
- Threat Detection: Account Alerts, Threat Detection, IP Address Monitoring, Rules
- Blocking: Manual IP Blocking, Automated IP Blocking, Cross-Campaign Blocking
Ideal For (Market Segment)
- Mid Market
- Enterprise Businesses
Software Integrations
Shopify, Salesforce, Google Ads, WordPress, Microsoft Advertising, Meta for Business, Instagram
Best fits for
Digital Ad Security
API
NO
Prons and Cons CHEQ Essentials
Benefits
- The team at CHEQ excels in delivering seamless integrations throughout your existing technology stack and marketing channel mix.
- The CHEQ platform effectively and rapidly detects bot traffic, enforces appropriate blocks, and resolves any potential data discrepancies resulting from such activity. Importantly, the integrity of reporting across your marketing channels can generally be relied upon.
- CHEQ is renowned for its exceptional customer support team, dedicated to assisting clients from the initial onboarding process through to the ongoing management of the platform, providing reliable and prompt responses to inquiries.
Drawbacks
- Complex Terminology on the Platform. Navigating the platform’s terminology may initially prove daunting and challenging.
- Manual Data Upload from Bing Ads. Presently, the manual uploading of data from Bing ads is the established procedure. This is attributed to the absence of integration support from Microsoft.
- Feature Enhancement: Platform-Wide and Campaign-Level Settings. The addition of platform-wide settings spanning an entire account, alongside the incorporation of individualized settings at the campaign level, would significantly augment the platform’s functionality.
Pricing and Tarifs
| Core | Advanced | Enterprise |
| Starting at $149.00 | Starting at $249.00 | Contact them for details |
| Effectively monitor, detect, and prevent invalid traffic within your ad campaigns. Specifically designed for businesses managing up to 5 websites, this solution offers comprehensive protection. | Ideal for Agencies and Large Businesses Tailored for agencies and businesses managing up to 30 websites, this solution encompasses a comprehensive suite of features, including: | Designed to cater to the needs of businesses and enterprises operating across multiple domains and managing substantial traffic influx, this solution encompasses a range of benefits, including: |
| AdsAI bot detection: Identifies and thwarts automated bot activity to uphold the integrity of ad engagements. Pixel Guard: Safeguards against fraudulent conversions by averting fake interactions and spurious conversions. IP Blocking & Audience Exclusion: Employs IP blocking mechanisms and audience exclusion strategies to fortify the defense against undesired traffic. | Core features: Includes all essential functionalities for seamless operations. 24/7 Support: Ensures continuous and reliable assistance for uninterrupted operations. Agency account overview: Provides a comprehensive and consolidated view of all agency accounts for streamlined management. Cross Domain Blocking: Implements measures to prevent unauthorized access and activities across domains. | Protection for 13 marketing platforms: Ensures comprehensive safeguarding across a diverse array of marketing platforms to preserve the integrity of marketing endeavors. Advanced reporting: Delivers in-depth analytical insights to facilitate informed and strategic decision-making. Inclusion for up to 30 websites: Allows for expansive coverage across a substantial web network within a unified management structure. Customer Success Manager: Dedicated support to ensure optimal utilization and maximum value extraction from the solution. |
Trial version includes 7-days free using platfrom.
Сustomer support
CHEQ offer customer support. Based on the plan, it is live-chat, phone, email, or a dedicated account manager for CHEQ account.
Rating & Reviews:
4.8 out of 5 according TrustPilot reviews
4.6 out of 5 according G2.com reviews
Customers
Trusted by +15,000 customers worldwide
Popular questions connected with CHEQ Essentials software.
How does CHEQ Essentials detect click fraud?
CHEQ Essentials utilizes advanced machine learning algorithms and behavioral analysis to detect patterns common for fraudulent clicks, including analyzing user behavior, IP addresses, and device IDs. In addition, the software combines this with over 2,000 real-time behavior tests to identify and block fake clicks, malicious bots, and other harmful visitors in real time. This method allows for the accurate and efficient detection of click fraud, safeguarding ad campaigns from fraudulent activities.
Can CHEQ Essentials integrate with my existing advertising platforms?
Yes, CHEQ Essentials can integrate with existing advertising platforms such as Google Ads, Facebook Ads, and Microsoft Ads. This seamless integration enables monitoring and protection of ad campaigns across multiple platforms through a single dashboard, facilitating comprehensive oversight and management of advertising efforts.
How does CHEQ Essentials handle false positives?
CHEQ Essentials handles false positives by utilizing advanced algorithms specifically designed to minimize them. These algorithms ensure genuine user access, maintain a positive user experience, and safeguard website performance and data integrity. By leveraging sophisticated technology, CHEQ Essentials effectively distinguishes between legitimate user interactions and potentially misleading signals, thereby reducing the risk of false positives and ensuring accurate results.
What kind of reporting and analytics does CHEQ Essentials offer?
CHEQ Essentials offers a wide range of reporting and analytics options, including campaign analytics, real-time analytics, account alerts, activity monitoring, behavior tracking, behavioral analytics, and advanced reporting. These features provide comprehensive insights into ad campaign performance, user behavior, and potential fraudulent activities, enabling informed decision-making and proactive measures to combat click fraud effectively.
What kind of reporting and analytics does CHEQ Essentials offer?
CHEQ Essentials offers a wide range of reporting and analytics options, including campaign analytics, real-time analytics, account alerts, activity monitoring, behavior tracking, behavioral analytics, and advanced reporting. These features provide comprehensive insights into ad campaign performance, user behavior, and potential fraudulent activities, enabling informed decision-making and proactive measures to combat click fraud effectively.
Is CHEQ Essentials suitable for businesses of all sizes?
CHEQ Essentials is designed to be suitable for businesses of all sizes, offering its services to both small and large enterprises. The platform provides a range of features and capabilities that cater to the needs of different business sizes, including comprehensive fraud prevention, user authentication, and account protection. This versatility allows businesses of various scales to benefit from the advanced click fraud detection and prevention mechanisms provided by CHEQ Essentials.