• Official website: https://www.appsflyer.com/
  • Foundation year: 2011
  • Location: 300 Park Ave South,
    8th Floor, NY NY 10010
    United States


AppsFlyer is a leading Software as a Service (SaaS) company based in San Francisco, California. Established in 2011, ​AppsFlyer specializes in mobile marketing analytics and attribution. It provides a comprehensive suite of tools designed to empower businesses with valuable insights and measurement capabilities for their marketing strategies. The company has received significant funding from well-known sources and is renowned for its innovative and privacy-preserving technologies .

What is AppsFlyer?
AppsFlyer helps brands make good choices for their business and their customers through innovative, privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 10,000+ technology partners to create better, more meaningful customer relationships.
AppsFlyer is the market leader in mobile advertising attribution & analytics, helping marketers to pinpoint their targeting, optimize their ad spend and boost their ROI.

Main characteristics Appsflyer


  • Email support, Phone support
  • AppsFlyer does offer customer support to their customers. Based on the plan you choose, you may have access to live-chat, phone, email, or a dedicated account manager for your AppsFlyer account.


  • Google Ads
  • Mailchimp
  • Mixpanel


  • French
  • Japanese
  • Russian
  • Spanish
  • Simplified Chinese
  • Korean
  • German
  • Portuguese
  • Vietnamese

Users and Industries

  • Users: Growth Marketing Manager Digital Marketing Manager
  • Industries: Marketing and Advertising Financial Services


  • Metrics: Engagement Conversions
  • User Identification: User Segmentation Geolocation
  • Tracking & Reporting: Custom Event Tracking Real-Time Insights Attribution Dashboard User Path Tracking User Activity History
  • Analysis: Application Attribution Campaign Analysis
  • Platform Basics: Attribution Windows Retargeting Attribution

Ideal For (Market Segment)

  • Mid Market
  • Enterprise Businesses

Software Integrations

Google Ads, Mailchimp, Mixpanel

Best fits for

Mobile Attribution Specialist



Prons and Cons ClickGUARD


  • User-friendly interface. It’s easy to understand and use, especially when it comes to mobile attribution and track the performance of all marketing campaigns.
  • The Appsflyer platform enables you to rapidly and effectively analyze the performance of multiple channels in your marketing mix. This allows you to pinpoint top and underperforming channels, and make strategic adjustments quickly.
  • The Appsflyer fraud prevention technology is extremely helpful to help identify bad actors before they’ve escalated at a scale that would impact the performance of your business.


  • The absence of visibility for irrelevant events and the inability to save the LTV dashboard for a specific campaign are notable shortcomings in the new LTV dashboard.
  • One potential improvement for AppsFlyer involves introducing an activity dashboard tailored for agencies and networks, expanding accessibility beyond admin users. This enhancement could enhance user experience and facilitate more comprehensive campaign analysis.
  • Currently, a limitation exists wherein data cannot be downloaded from the platform after 90 days, posing challenges for conducting long-term analyses. This limitation hinders the ability to perform in-depth retrospective evaluations of marketing campaigns.

Pricing and Tarifs

Free for life7¢ / conversionCustom pricing
Includes: Deep linking and personalized redirects
Delayed deep linking functionality
​Support for iOS Universal Links and Android App Links
Creation of customized short links and branded links
Referral and user invitation capabilities
Design of landing pages for social media platforms
Integration of QR codes for quick access
Availability of Open DSR API
Comprehensive self-service support and assistance
Mobile and multi-touch attribution
Utilization of SKAdNetwork and iOS 14.5+ measurement/GBRAID
Advanced web-to-app attribution
Cohort and retention reports
Custom dashboards
Basic LTV analytics
Basic fraud protection
Marketing analytics tools
Data report export
Aggregated data API
AppsFlyer mobile app
Integration with technology and media partners
Email support
Cross-platform attribution
Cross-platform & Web attribution
CTV & OTT attribution
Deep linking API
ROI measurement
Enterprise-grade fraud protection
Audience segmentation
A/B split testing
Incrementality testing
Raw data query & APIs
Data governance at scale
Agency integrations
Migration & onboarding support.

Trial version includes 30 days free using platfrom.

Сustomer support

Email support, Phone support AppsFlyer does offer customer support to their customers. Based on the plan you choose, you may have access to live-chat, phone, email, or a dedicated account manager for your AppsFlyer account.

Rating & Reviews:

1.8 out of 5 according TrustPilot reviews

4.4 out of 5 according G2.com reviews


More than 3,500+ Ads accounts and domains protected by Appsflyer

Popular questions connected with Appsflyer software.

What kind of data insights can I gather using AppsFlyer?

AppsFlyer provides businesses access to valuable data, including paid, owned, offline, and in-app data. This data can be used to make good data-driven choices for the business and customers. The platform offers a range of modules for attribution, marketing performance analysis, cost aggregation, fraud protection, and audience segmentation.

How does AppsFlyer protect customer privacy while providing accurate insights?

AppsFlyer offers privacy-preserving measurement and cost aggregation technologies. Its solutions provide insights across channels, platforms, and devices while respecting and protecting customer privacy. By combining privacy protection with accurate insights, businesses can make good choices for their customers without compromising privacy.

What tools does AppsFlyer provide to measure and ensure mobile ad fraud prevention?

AppsFlyer offers comprehensive fraud protection solutions to ensure that businesses are investing in the right channels and only measuring and paying for real actions. Its solutions aim to increase customer privacy and provide exceptional experiences. The platform has solutions for iOS 14 and beyond, turning challenges into new opportunities. This allows businesses to build deeper and more rewarding relationships with their customers.

Can AppsFlyer help in creating a winning creative strategy based on performance data and AI?

AppsFlyer helps in creating a winning creative strategy by leveraging performance data and AI-powered solutions6 . This allows for the creation of creative strategies supported by reliable performance metrics and valuable insights.

How does AppsFlyer simplify complex data for making better marketing choices at every stage of the customer journey?

AppsFlyer’s analytics suite simplifies complex data and provides a unified view of campaign performance at every stage of the customer journey. This helps businesses make better and faster marketing choices, resulting in an improved customer experience throughout the customer journey.

How can I integrate the AppsFlyer SDK into my mobile app?

To integrate AppsFlyer into a mobile app, the Android SDK needs to be installed and initialized in the global Application class. After initialization, the SDK can be started, and specific settings and data can be provided for effective tracking and analysis . Additionally, developers can set the Customer User ID (CUID) to associate in-app events with users across devices and applications.