Click fraud has become a growing concern for advertisers, marketers, and businesses alike. Click fraud refers to the practice of artificially inflating the number of clicks on a pay-per-click (PPC) advertisement, which can lead to wasted ad spend and reduced ROI. As click fraud continues to be a challenge, many tools and technologies have emerged to help prevent it.

What is click fraud

Click fraud is a form of fraudulent activity in which individuals or automated programs (bots) intentionally click on online ads to generate false clicks and increase the cost for advertisers without providing any genuine value or interest in the ad content.

Best Click Fraud Software 2024

The table below⬇️ provides brief summaries of the click fraud protection programs πŸ›‘οΈ available on the digital market.

NameDescription
Adtector logo mainAdtector
Starting at 97$/Month

AdTector is a cutting-edge software designed to protect your advertising budget by detecting and blocking click fraud. Our advanced algorithms and real-time monitoring capabilities ensure that your ad campaigns are only seen by genuine users, maximizing your return on investment.

adjust com logo mainAdjust.com
Contact for pricing

Adjust is a comprehensive measurement and analytics suite designed to equip marketers with the visibility, insights, and tools necessary for app growth from early stages to maturity. Offering an end-to-end solution for optimizing ad performance and maximizing returns, Adjust is powered by precise attribution data and detailed reporting, essential for achieving business objectives.

bemob com logo mainBemob
Starting at 49$/Month

BeMob provides a powerful platform for tracking and managing digital ad campaigns, integrating diverse traffic tracking methods into one unified interface. Whether using URL redirects or direct pixel tracking, BeMob centralizes all your traffic data, streamlining the analysis and optimization of campaigns.

Clickreport Com logo mainClickreport Com
Starting at 74$/Month


ClickReport provides an advanced click fraud prevention service aimed at optimizing your PPC ad spending while delivering comprehensive insights into visitor traffic. For only $29.99 per month, ClickReport is the essential tool for thorough ad traffic analysis.

ClickGUARD logo mainClickGUARD

ClickGUARD is a fully automated and robust security tool designed to enable organizations and agencies of all sizes to run secure and efficient pay-per-click campaigns. Marketers benefit from ClickGuard's seamless integration with leading platforms such as Google Ads, CRMs, eCommerce solutions, and prominent CMS platforms.


ClickCease logo mainClickCeaseEmail, phone, live chat
ClixTell logo main pageClixTell
Starting at 15$/Month

Clixtell is a software-as-a-service company providing advanced solutions for businesses and digital marketing agencies. It specializes in detecting and preventing invalid click activity in Google Ads and Bing Ads campaigns, while also offering comprehensive call tracking services.

CHEQ Essentials logo main pageCHEQ Essentials
Starting at 149$/Month

CHEQ Essentials utilizes advanced AI and machine learning algorithms for real-time ad fraud prevention. By leveraging behavioral analysis and extensive datasets, it effectively detects sophisticated bot activity, safeguards PPC campaigns from click fraud and fake impressions, and purifies websites from invalid traffic.

fraud0 main page logoFraud0
Starting at 50€/Month

Fraud0 is an advanced software solution engineered to detect and mitigate bot activity on websites efficiently. Leveraging AI-powered technology, it identifies bots in real-time, preventing them from distorting data and analytics. This tool is especially beneficial for businesses that depend significantly on website traffic to drive their sales and marketing strategies.

Improvely.com logo main pageImprovely
Starting at 29$/Month

Improvely.com is a leading platform specializing in conversion tracking and click fraud detection. Since its establishment, Improvely has been instrumental in helping businesses optimize their digital marketing campaigns through real-time analytics and actionable insights.

IPQS logo main pageIPQS
Starting at $0.004/per lookup

IPQualityScore (IPQS) is a top provider of sophisticated fraud prevention, risk scoring, and IP intelligence solutions aimed at safeguarding businesses from online threats. Offering a wide range of services, IPQS enables organizations to identify and counteract fraudulent activities, ensuring the security and integrity of their online transactions.

Lunio main page logoLunio.ai
Contact for pricing

Lunio AI is celebrated for its pioneering achievements in data analytics, providing organizations with an innovative way to utilize their data resources. Leveraging advanced artificial intelligence technology, Lunio AI enables businesses to thoroughly explore their data, uncovering critical insights and patterns crucial for making well-informed decisions.

Scroogefrog logo main pageScroogefrog
Starting at 0.0025€ for one unique visitor

ScroogeFrogβ„’ is a click fraud prevention service aimed at reducing click fraud and cleaning up the traffic that advertisers pay for. By blocking impressions from fraudulent referrals and eliminating sites that generate inappropriate traffic, ScroogeFrog helps advertisers save money. This service identifies users using over 20 different characteristics, ensuring it can track them even if they change their IP address, clear cookies, or switch browsers.

Singular logo main pageSingular net
Starting at $0.05/conversion

Singular.net is an advanced software platform that transforms marketing analytics and attribution for businesses across diverse industries. Leveraging its sophisticated data aggregation capabilities, Singular.net empowers marketers to achieve profound insights into campaign performance and customer journeys.

TrafficGuard logo main pageTrafficGuard
Starting at 2.5K$/Month

TrafficGuard is a digital ad verification and fraud prevention platform that originated in Australia and has been serving more than 5000 global customers since 2016. It offers extensive visibility into the integrity of digital ad traffic, delivering real-time insights and actionable data. This enables businesses to optimize targeting strategies and enhance marketing ROI effectively.The platform ensures that every click counts by providing detailed data on each individual click, allowing advertisers to identify optimal thresholds for click frequency for campaign goals.

Why click fraud protection is important

πŸ’ΈCost savingsπŸ’Έ:

Click fraud protection services can help prevent fraudulent clicks on your pay-per-click (PPC) advertising campaigns, which can save you money. Click fraud occurs when someone clicks on your ad with no intention of making a purchase or interacting with your website, but with the intention of draining your advertising budget. By preventing click fraud, you can ensure that your advertising budget is being used effectively, and that you are not wasting money on fraudulent clicks.

πŸ“ˆAd performanceπŸ“‰:

Click fraud can also impact the performance of your ads. If your ads are receiving a lot of fraudulent clicks, it can skew your performance metrics, making it difficult to accurately measure the effectiveness of your ads. By preventing click fraud, you can ensure that your ads are performing as intended, and that you have accurate data to make informed decisions about your advertising strategy.

πŸ’‘RelevanceπŸ’‘:

Click fraud can also impact the relevance of your ads. If your ads are being clicked on by bots or fraudulent sources, it can negatively impact the relevance of your ads to your target audience. By preventing click fraud, you can ensure that your ads are being seen by your target audience, and that they are relevant to their interests and needs.

Types of fraud prevention tools

There are several types of untifraud tools available to help businesses protect themselves against different types of fraud. Here are some of the most common types:

Identity Verification
πŸ”
Identity verification tools help businesses verify the identity of their customers and prevent identity theft. These tools can use a variety of methods, such as document verification, facial recognition, and biometric data to ensure that the person using the account is who they claim to be.
Payment Fraud Prevention
πŸ’³πŸ’ΈπŸ§Ύ
Payment fraud prevention tools help businesses prevent fraudulent transactions, such as credit card fraud and chargebacks. These tools can flag suspicious transactions and block fraudulent payments before they are processed.
Account Monitoring
πŸ•΅πŸΌπŸ‘οΈπŸ”
Account monitoring tools can help businesses detect and prevent account takeover fraud, where hackers gain access to customer accounts and make unauthorized transactions. These tools can monitor login attempts, device information, and other user behavior to detect suspicious activity and block unauthorized access.
Phishing Protection
πŸ›‘πŸ“§πŸ”’
Phishing protection tools help businesses protect themselves against phishing attacks, where hackers try to trick users into providing sensitive information. These tools can detect and block phishing emails, warn users about suspicious links, and provide education on how to spot phishing attempts.
Fraud Analytics
πŸš¨βš πŸ“Š
fraud analytics tools are designed to detect suspicious patterns and prevent fraud proactively. These tools have the capability to examine vast amounts of data to identify irregularities and signal potential fraud risks.

11 Best click fraud protection software

AdTector

AdTector is a digital advertising monitoring and compliance solution designed to help businesses and advertisers ensure that their ads are compliant with various policies and regulations. It works by scanning ad content for keywords, phrases, and images that may violate advertising policies, such as those related to inappropriate content, misleading claims, and copyright infringement.

Pros:

  • Uses advanced technology to detect fraudulent clicks.
  • Has a human analysis team to catch more sophisticated forms of click fraud.
  • Provides detailed reporting and analytics to understand campaign performance.

Cons:

  • Can be expensive, especially for individuals with limited advertising budgets
  • May not catch every instance of click fraud
  • Risk of false positives, where legitimate clicks could be flagged as fraudulent

Adjust.com

Adjust.com is a mobile measurement platform that helps mobile advertisers and marketers track their ad campaigns’ performance and prevent ad fraud. The platform offers a suite of tools to help advertisers measure and optimize their mobile ad campaigns while protecting their budget from fraudsters.

Pros:

  • Effective machine learning algorithm that can detect and prevent various types of ad fraud.
  • Real-time fraud prevention system that blocks fraudulent activities as they happen.
  • Fraud Prevention Suite offers additional layers of protection against ad fraud.
  • Customizable rules for digital fraud prevention.
  • Easy integration with various ad networks and platforms.

Cons:

  • Pricing model based on monthly attributed installs may be challenging for smaller advertisers.
  • Dashboard interface may be complex for some users.

Bemob

Bemob is a cloud-based affiliate tracking and click fraud program designed for affiliate marketers and advertisers. It offers advanced tracking capabilities, such as conversion tracking, detailed reporting, and A/B testing, to help optimize campaigns and increase ROI.

Pros:

  • Custom domains: Bemob allows users to set up custom tracking domains, which can help with branding and campaign optimization.
  • Multi-user support: Bemob offers multi-user support, which is useful for agencies or larger teams who need to collaborate on campaigns.
  • Mobile app: Bemob has a mobile app that allows users to access their campaigns and tracking data on-the-go.
  • Advanced targeting options: Bemob offers advanced targeting options such as country, language, device type, and more, which can help optimize campaigns for better performance.

Cons:

  • No phone support: Bemob’s support options are limited to email and chat, and there is no phone support available. This may be a drawback for advertisers who need more immediate assistance.
  • Limited documentation: Bemob’s documentation and help center can be a bit sparse, and some users may have difficulty finding answers to their questions or troubleshooting issues.
  • Limited API access: Bemob’s API access is limited compared to other tracking and adwords click fraud prevention tools on the market, which may be a drawback for more advanced users who want to build custom integrations or tools.

ClickReport

ClickReport  is a platform that provides real-time insights and analytics on the performance of digital campaigns.The service helps to stop click fraud by identifying and tracking fraudulent clicks in real-time.

ClickReport uses advanced algorithms to detect and flag suspicious clicks, including those originating from bots, click farms, or proxy servers. It analyzes various data points, such as the location of the click, the user’s behavior, and the time between clicks, to identify fraudulent activity.

Pros:

  • Real-time analytics and reporting;
  • Advanced click fraud detection algorithms;
  • Multi-channel tracking across search engines, social media platforms, and display networks;
  • Customizable reporting with the ability to drill down into specific metrics;
  • Campaign optimization recommendations based on performance data;
  • Conversion tracking and A/B testing capabilities.

Cons

  • Cost may be a barrier for smaller businesses or advertisers with limited budgets;
  • Complex platform with a steep learning curve for new users;
  • Large amounts of data may be overwhelming without careful analysis and interpretation;
  • Limited integrations with other advertising platforms.

ClickCease

ClickCease is a click fraud prevention system that helps businesses protect their online advertising campaigns from fraudulent clicks and other types of ad fraud. The platform uses advanced algorithms to analyze click data in real-time, identifying and blocking any suspicious activity.

Pros:

  • Offers advanced click fraud detection and prevention features.
  • Provides real-time protection with automated blocking of fraudulent IPs and devices.
  • Offers easy integration with popular ad platforms and networks.
  • Provides detailed reporting and analytics for better insights into ad campaigns.
  • Offers a user-friendly interface with customizable dashboards.

Cons:

  • The pricing can be expensive for small businesses.
  • The user interface can be overwhelming for beginners.
  • The support documentation can be limited in some areas.
  • Some features, such as phone call tracking, may not be available in all regions.

ClixTell

ClixTell Click Fraud Protection is a feature of the ClixTell platform that helps businesses protect their Google ads advertising campaigns from click fraud.

ClixTell Click Fraud Protection uses advanced algorithms and machine learning to identify and block fraudulent clicks in real-time. The platform analyzes click patterns and IP addresses to detect any suspicious activity, allowing businesses to optimize their advertising spend and improve their ROI.

Pros:

  • Advanced click fraud detection using machine learning and artificial intelligence.
  • Real-time click fraud prevention with custom rules and alerts.
  • Detailed reporting and analytics to track campaign performance and identify suspicious activity.
  • User-friendly dashboard for easy monitoring and management of campaigns.
  • Integration with popular ad platforms including Google Ads and Bing Ads.
  • Dedicated support team available to assist with setup and ongoing management.

Cons:

  • Limited information available on specific features and capabilities without signing up for a free trial or contacting sales

Improvely.com

Improvely is a comprehensive ad tracking and online fraud prevention tool that offers advanced features for advertisers looking to protect their campaigns from fraudsters. It has been designed to track clicks and conversions in real-time, offering a range of features to detect and prevent fraudulent activity on ads. The platform boasts advanced reporting features and custom alerts, making it a useful tool for advertisers of all sizes.

Pros:

  • Advanced click fraud detection with customizable alerts.
  • Real-time tracking.
  • Advanced reporting for detailed campaign analysis.
  • A/B testing functionality for optimizing ad campaigns and landing pages.

Cons:

  • Limited integrations with other platforms and ad network support.
  • Limited automation features.
  • No mobile app.

Lunio.ai

Lunio.ai is a software-as-a-service (SaaS) platform that helps businesses prevent ad fraud. It uses artificial intelligence (AI) and machine learning (ML) algorithms to detect and prevent fraudulent activities in real-time. The platform provides a comprehensive suite of tools to help marketers and advertisers identify and prevent various types of ad fraud, such as click fraud, impression fraud, and conversion fraud.

Pros:

  • AI-powered fraud detection system that monitors ad traffic in real-time.
  • User-friendly interface that makes it easy to use.
  • Comprehensive suite of tools to detect and prevent various types of ad fraud.
  • Detailed reports and insights to help businesses understand the effectiveness of their ad campaigns.

Cons:

  • Pricing model based on ad traffic volume, which may not be suitable for businesses with limited budgets.
  • Limitations in detecting all types of ad fraud, although this is a common limitation of all ad fraud prevention tools.

ScroogeFrog

ScroogeFrog is a service that aims to reduce click-fraud and clean up traffic that advertisers are paying for. It identifies users by more than 20 characteristics and monitors their behavior on the site after clicking. The service helps to reduce advertising costs by blocking ad impressions to users whose referrals are fraudulent and abandoning sites that bring inappropriate traffic to your site. It also helps to optimize conversion cost by cutting off low-quality sites and users.

Pros:

  • Saves advertising budget: ScroogeFrog helps advertisers to save their advertising budgets by blocking ad impressions to users whose referrals are fraudulent and abandoning sites that bring inappropriate traffic to your site.
  • Easy to use: ScroogeFrog is easy to use, and advertisers can set it up within 30 minutes by following the instructions provided on the website.
  • Customizable: ScroogeFrog offers different modules and pricing options depending on the needs of the advertisers.
  • No extra charge for anti-clickfraud with native networks: ScroogeFrog allows advertisers to connect anti-clickfraud with native networks without any extra charge.

Cons

  • Requires website integration: To use ScroogeFrog, advertisers need to install codes on their websites, which might be challenging for some advertisers.
  • Cost: ScroogeFrog is not a free service and requires advertisers to pay for the modules they use.
  • False positives: Although ScroogeFrog aims to differentiate between real users and fake clicks, it might occasionally block legitimate traffic, leading to a false positive.

Singular.net

Singular.net is an ad fraud prevention and detection platform that provides real-time protection against click fraud, impression fraud and attribution fraud. The tool uses machine learning algorithms to detect and prevent fraudulent activities, and it integrates with major ad networks, DSPs, and attribution platforms.

Pros:

  • Real-time protection against ad fraud.
  • Detailed analytics and insights.
  • Integrates with major ad networks and platforms.
  • Supports multiple ad formats.
  • Machine learning algorithms for fraud detection.

Cons:

  • High pricing for smaller advertisers.
  • Pricing structure can be confusing.
  • Complex platform, may be difficult to set up and use effectively.

TrafficGuard

TrafficGuard is a fraud prevention solution designed for digital advertisers, agencies, and ad networks. It offers real-time protection against ad fraud, such as click fraud, impression fraud, and install fraud, through its machine learning algorithms and behavioral analysis techniques.

Pros:

  • Highly effective at preventing click fraud.
  • Easy to set up and use with a user-friendly dashboard.
  • Provides detailed reports and insights into blocked traffic.
  • Offers advanced features such as geolocation and device targeting.
  • Flexible pricing plans to suit different advertiser needs.

Cons

  • May be relatively expensive for smaller advertisers with limited budgets.
  • May not catch all instances of click fraud.
  • User interface may be overwhelming at first.

Conclusion

Click fraud can negatively impact businesses by draining their advertising budgets and damaging their online reputation. However, with the use of various click fraud detection and prevention tools, businesses can take proactive measures to safeguard their investments and improve their ROI. By regularly monitoring and analyzing click data and using a combination of tools and strategies, businesses can effectively detect and prevent fraudulent clicks, ensuring long-term success in the digital advertising space.