Official 🌐: fraudblocker.com
Foundation year: 2018
Location📍: Barcelona, Catalonia 🇪🇸

Opticks

Opticks is a sophisticated software solution designed to combat digital ad fraud and enhance the transparency of online advertising. By leveraging advanced detection, prevention, and intelligence technologies, Opticks enables marketers to identify and block invalid traffic across various channels, such as PPC, affiliation, and programmatic advertising. This ensures that advertising budgets are spent more effectively, driving genuine engagement and conversions.

Launched in 2018, Opticks has quickly become a trusted partner for high-growth marketing teams worldwide. The platform offers real-time insights, customizable reports, and comprehensive fraud prevention tools that help advertisers optimize their campaigns and secure refunds from fraudulent partners. With its focus on innovation and reliability, Opticks continues to empower marketers to achieve their growth goals while ensuring that digital advertising remains fair and transparent.

Whether you’re an early-stage advertiser or a large-scale enterprise, Opticks offers tailored plans to meet your specific needs, ensuring that your digital advertising investments are protected and optimized for maximum ROI.

Main characteristics Opticks

Integrations

Google
Facebook
Microsoft
HubSpot
Salesforce

Languages

English 🇬🇧 🇺🇸
Spanish 🇪🇸
French 🇫🇷
Portuguese 🇵🇹
Italian 🇮🇹

Industries

Ecommerce
Lead Generation
Direct Carrier Billing
Affiliate Marketing
Programmatic & Native Advertising
Pay-Per-Click (PPC) Campaigns
Social Media Marketing

Features

Cross-channel ad fraud prevention
Full-funnel fraud prevention
Advanced fraud intelligence
Customizable security parameters
Traffic control
Automated PPC fraud prevention
Postback control

Ideal For (Market Segment)

Digital Advertisers
Ad Networks
E-commerce Platforms
Media Agencies
Mobile App Developers
Affiliate Marketers
Publishers
Programmatic Ad Buyers

✅Benefits👍

Fraud Prevention: Opticks effectively detects and prevents ad fraud, ensuring that advertising budgets are spent on genuine traffic rather than fraudulent clicks or impressions.
Real-Time Monitoring: The software provides real-time monitoring and alerts, enabling users to take immediate action against fraudulent activities.
Comprehensive Analytics: Opticks offers detailed analytics and reporting, allowing users to gain insights into their ad traffic and optimize their campaigns for better performance.
Customizable Solutions: It offers customizable solutions tailored to the specific needs of different industries and market segments, enhancing its versatility and effectiveness.
User-Friendly Interface: The software features an intuitive interface, making it easy for users to navigate and utilize its full range of features without a steep learning curve.
Scalable: Opticks is designed to scale with your business, making it suitable for both small companies and large enterprises.
Improved ROI: By eliminating ad fraud, Opticks helps businesses maximize their return on investment (ROI) from digital advertising campaigns.

🚫Drawbacks👎

Cost: The advanced features and comprehensive protection offered by Opticks may come with a high price tag, which could be a barrier for smaller businesses or startups.
Complex Setup: Initial setup and configuration may require technical expertise, particularly for more complex or customized implementations.
Limited to Digital Advertising: Opticks is primarily focused on protecting digital advertising channels, which may limit its usefulness for businesses looking for broader cybersecurity solutions.
Resource Intensive: Continuous monitoring and data analysis might require significant computational resources, potentially affecting system performance for some users.
Dependency on Internet Connectivity: As a web-based solution, Opticks requires a stable internet connection, which may be a limitation in areas with poor connectivity.

Pricing and Tarifs

Launch	Grow	Scale
For advertisers who need early-stage ad fraud prevention capabilities	For multi-channel advertisers in need of advanced fraud prevention	Everything a consolidated brand needs to defend its advertising operations from fraud
Advanced fraud detection Standard fraud prevention Uptime SLA Advanced support 0.5M scans 5 users	Complete fraud detection Advanced fraud prevention Uptime SLA Advanced support 2M scans Unlimited users	Complete fraud detection Complete fraud prevention Uptime SLA Priority support 5M scans Unlimited users

Сustomer support 💁

Opticks offers comprehensive customer support to ensure users can fully leverage the software’s capabilities. Support is available 24/7 through email, phone, and live chat, with a well-trained team providing expert assistance for both technical issues and general inquiries. The software also features a detailed knowledge base and training resources, including webinars and tutorials, to help users effectively utilize its features. For enterprise clients, dedicated account managers are available to provide personalized support and strategic advice, while proactive monitoring helps address potential issues before they impact users.

Rating & Reviews:

⭐4.7 out of 5 according G2.com reviews

⭐4.3 out of 5 according Growann reviews