Official 🌐: improvely.com
Foundation year: 2009
Location📍: Pennsylvania, USA

Improvely

Improvely.com is a leading platform specializing in conversion tracking and click fraud detection. Since its establishment, Improvely has been instrumental in helping businesses optimize their digital marketing campaigns through real-time analytics and actionable insights. With robust features including conversion attribution, A/B testing, and affiliate marketing tools, Improvely empowers marketers to enhance ROI and safeguard advertising investments effectively. Its user-friendly interface and comprehensive reporting capabilities make it a valuable asset for businesses aiming to maximize their online marketing performance with accuracy and confidence.

Main characteristics Improvely

Integrations

Facebook Ads
Bing Ads
Twitter Ads
LinkedIn Ads
Instagram Ads
Mailchimp
Shopify
WooCommerce
Magento
ClickBank

Languages

English 🇬🇧
Spanish 🇪🇸
French 🇫🇷
German 🇩🇪
Portuguese 🇵🇹
Italian 🇮🇹
Dutch 🇳🇱
Russian 🇷🇺

Users and Industries

Digital Marketers
E-commerce Businesses
Affiliate Marketers
SaaS Companies
Digital Agencies
Small to Medium Enterprises (SMEs)
Online Publishers
Startups

Features

Conversion Tracking
Click Fraud Detection
A/B Testing
Affiliate Marketing Tools
Real-Time Analytics
Customizable Dashboards
Multi-Channel Attribution
API Access
Custom Conversion Goals
Secure Data Handling

Software Integrations

Google Analytics, Google Ads, Facebook Ads, Bing Ads, Twitter Ads, LinkedIn Ads, Instagram Ads, Mailchimp, Shopify, WooCommerce, Magento, ClickBank, Commission Junction (CJ), ShareASale, AWeber

Ideal For (Market Segment)

Digital marketers
Online advertisers
E-commerce businesses
Affiliate marketers
AgenciesSaaS companies

API

✅Yes✅

Prons and Cons Improvely

✅Benefits👍

Conversion Tracking: Provides robust tools for tracking conversions across various digital marketing campaigns, offering detailed insights into customer behavior and campaign effectiveness.
Click Fraud Detection: Offers advanced capabilities to detect and mitigate click fraud, helping businesses safeguard their advertising budgets and improve ROI.
Real-Time Analytics: Provides real-time data and analytics, allowing marketers to make informed decisions and optimize campaigns promptly.
A/B Testing: Includes features for A/B testing to experiment with different ad creatives, landing pages, and strategies, enhancing conversion rates and campaign performance.
Affiliate Marketing Tools: Equips users with tools to manage and track affiliate marketing efforts effectively, optimizing partnerships and maximizing revenue.

🚫Drawbacks👎

Learning Curve: Some users may find the platform initially complex to navigate and utilize fully, especially for those new to digital marketing analytics.
Integration Limitations: While it integrates with major platforms, users may encounter limitations or challenges when integrating with less common or custom-built systems.
Cost: Depending on the scale of usage and features required, the cost of using Improvely.com software can be a consideration, particularly for smaller businesses or startups.
Dependency on Internet: Requires a stable internet connection for real-time analytics and updates, which can be a limitation in areas with unreliable connectivity.
Support Variability: Quality and responsiveness of customer support may vary, impacting the speed and effectiveness of issue resolution for users.

Pricing and Tarifs

Freelancer	Startup	Small Agency	Large Agency
$29/month	$79/month	$149/month	$299+/month
10,000 visits tracked per month	50,000 visits tracked per month	100,000 visits tracked per month	250,000+ visits tracked per month
✅1 team member ✅Visit & conversion tracking ✅Click fraud monitoring ✅Split testing tracking tools	✅3 team member ✅Visit & conversion tracking ✅Click fraud monitoring ✅Split testing tracking tools	✅Unlimited team members ✅Visit & conversion tracking ✅Click fraud monitoring ✅Split testing tools ✅Sub-accounts	✅Unlimited team ✅Visit & conversion tracking ✅Click fraud monitoring ✅Split testing tools ✅Sub-accounts ✅White-label reporting

Trial version: 🆓 FIRST 14 DAYS – FREE 🆓 | NO CREDIT CARD

Сustomer support 💁

Their support team is known for being knowledgeable and helpful, offering timely assistance to ensure smooth integration and effective use of the software’s features. Users appreciate the proactive approach of Improvely.com’s support in resolving issues and optimizing campaign tracking and management processes.

⭐5 out of 5 according G2.com reviews

⭐3.2 out of 5 according trustpilot.com reviews