a
- Active users
- Ad exchange
- Ad Fraud Prevention
- Ad Impression
- Ad inventory
- Ad mediation
- Ad network
- Ad podding
- Ad publisher
- Ad revenue
- Ad server
- Ad spend
- Ad stacking
- Ad tag
- Ad unit
- Ad Verification
- Administrative Services Organization (ASO)
- adTech
- Advanced Threat Protection
- Advertising Video on Demand (AVOD)
- Affiliate Fraud
- AI Fraud Detection
- AI-Powered Analytics
- Anomaly Detection
- Anomaly Detection Algorithms
- API Security
- App install fraud
- App links
- App stickiness
- App store analytics
- App tracking transparency
- ARPU
- Attribution modeling
- Attribution window
- Audit Logs
- Average order value
- Average Revenue Per Daily Active User (ARPDAU)
- Average Revenue Per Paying User (ARPPU)
- Average Session Duration
- Awareness campaigns
b
c
- Campaign Audit
- Campaign Optimization
- Campaign Tracking
- Churn rate
- Click Bots
- Click farms
- Click fraud
- Click injection
- Click Through Rate (CTR)
- Click To Install Time (CTIT)
- Click Tracking
- Clickstream Analysis
- Closed loop attribution
- Compliance Monitoring
- Conversion Funnels
- Conversion Metrics
- Conversion rate
- Conversion Tracking
- Cost Control
- Cost Optimization
- Cost Per Action (CPA)
- Cost Per Action (CPA) fraud
- Cost Per Click (CPC)
- Cost per completed view (CPCV)
- Cost per engagement
- Cost per install
- Cost per lead
- Cost per order
- Cost per sale
- Cost per view
- CPM
- Cross device
d
- Daily active users
- Dashboard Metrics
- Data driven attribution
- Data Enrichment Tools
- Data Integrity
- Data management platform
- Data Monitoring
- Data Validation
- Data-Driven Campaigns
- Data-Driven Marketing
- DDoS Protection
- Deep Linking
- Deferred deep linking
- Demand side platform
- Detection Sensitivity
- Device farm
- Device Fingerprinting
- Device ID
- Differential privacy
- Digital Ad Intelligence
- DNS Monitoring
- Domain Spoofing
- Duplicate IP address
e
f
g
- Gateway Authentication
- Gaussian Mixture Models
- Geofencing
- Geotargeting
- Good Bots
- Google Ads Scripts
- Google Advertising ID (GAID)
- Google Campaign Manager
- Google Display Network
- Google Workspace Security
- Gradient Descent
- Graph Analysis
- Graph Clustering
- Graph Neural Networks
- Graph Traversal
- Greenlight Review
- Grid Search
- Growth Metrics
- Guardrails
h
i
- Identifier for advertisers (IDFA)
- Identifier For Vendors (IDFV)
- In app bidding
- In app events
- In app notifications
- In app purchase
- In game purchase
- In stream ads
- Instant apps
- Intent Based Targeting
- Intent To Treat Analysis
- Interstitials
- Intrusion Detection
- Invalid Traffic
- IP Analytics
- IP Blocking
- IP Filtering
- IP Geolocation
- IP Masking
- IP Reputation
- IP Whitelisting
l
m
- Malicious Redirects
- Malvertising
- Media mix modeling
- Microtargeting
- Microtransactions
- Minimal marketable product (MMP)
- Mobile Ad fraud
- Mobile attribution
- Mobile fraud detection
- Mobile malware
- Mobile Retargeting
- Monitoring Tools
- Monthly active users
- Multi-Factor Authentication
- Multi-Touch Attribution
- Multichannel Video Programming Distributor (MVPD)
o
p
- Pattern Recognition
- Payment Fraud Prevention
- Phishing Detection
- Phone farms
- Pixel Tracking
- Postback
- Predicted Lifetime Value (PLTV)
- Predictive Analytics
- Predictive Modeling
- Preferred deals
- Premium video-on-demand (PVOD)
- Privacy preserving technologies
- Private marketplace
- Private set intersection
- Probabilistic modeling
- Programmatic DSP
- Programmatic guaranteed
- Programmatic TV
- Purchase frequency
- Push notifications
r
s
u
v
w