abcdefghijklmnopqrstuvwxyzaAd exchangeAd mediationAd networkAd poddingAd publisherAd revenueadTechApp install fraudApp linksApp stickinessApp tracking transparencyARPUAttribution modelingAverage order valuebBid requestBrand safetycChurn rateClick injectionClosed loop attributionCost per engagementCost per leadCost per orderCost per saleCPMCross devicedDaily active usersDeferred deep linkingDevice IDeEarned mediaEmulated devicesfFast TVFirst touch attributionhHybrid appiIn app biddingIn app eventsIn app notificationsIn app purchaseIn game purchaseIn stream adsInterstitialslLast click attributionLast touch attributionLookback windowmMicrotransactionsMobile attributionMobile fraud detectionoOrganic installOwned mediapPrivacy preserving technologiesProbabilistic modelingProgrammatic DSPProgrammatic guaranteedProgrammatic TVPurchase frequencyrRe-EngagementReal time biddingsSafeframeSecond price auctionSession appSkadnetworkSupply side platformuUniversal linksUser acquisitionvVideo completion rateView through rateViewabilitywWalled gardenWeekly active users
