Official 🌐: appsflyer.com
Foundation year: 2011
Location📍: 300 Park Ave South, 8th Floor, NY NY 10010 United States

AppsFlyer

AppsFlyer is a leading Software as a Service (SaaS) company based in San Francisco, California. Established in 2011, AppsFlyer specializes in mobile marketing analytics and attribution. It provides a comprehensive suite of tools designed to empower businesses with valuable insights and measurement capabilities for their marketing strategies. The company has received significant funding from well-known sources and is renowned for its innovative and privacy-preserving technologies .

What is AppsFlyer?
AppsFlyer helps brands make good choices for their business and their customers through innovative, privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 10,000+ technology partners to create better, more meaningful customer relationships.
AppsFlyer is the market leader in mobile advertising attribution & analytics, helping marketers to pinpoint their targeting, optimize their ad spend and boost their ROI.

Main characteristics Appsflyer

Support

Email support, Phone support
AppsFlyer does offer customer support to their customers. Based on the plan you choose, you may have access to live-chat, phone, email, or a dedicated account manager for your AppsFlyer account.

Integrations

Google Ads
Mailchimp
Mixpanel

Languages

French 🇫🇷
Japanese 🇯🇵
Russian 🇷🇺
Spanish 🇪🇸
Chinese 🇨🇳
Korean 🇰🇷
German 🇩🇪
Portuguese 🇵🇹
Vietnamese 🇻🇳

Users and Industries

Users: Growth Marketing Manager Digital Marketing Manager
Industries: Marketing and Advertising Financial Services

Features

Metrics: Engagement Conversions
User Identification: User Segmentation Geolocation
Tracking & Reporting: Custom Event Tracking Real-Time Insights Attribution Dashboard User Path Tracking User Activity History
Analysis: Application Attribution Campaign Analysis
Platform Basics: Attribution Windows Retargeting Attribution

Ideal For (Market Segment)

Mid Market
Enterprise Businesses

Software Integrations

Google Ads, Mailchimp, Mixpanel

Best fits for

Mobile Attribution Specialist

API

YES

Prons and Cons AppsFlyer

Benefits

User-friendly interface. It’s easy to understand and use, especially when it comes to mobile attribution and track the performance of all marketing campaigns.
The Appsflyer platform enables you to rapidly and effectively analyze the performance of multiple channels in your marketing mix. This allows you to pinpoint top and underperforming channels, and make strategic adjustments quickly.
The Appsflyer fraud prevention technology is extremely helpful to help identify bad actors before they’ve escalated at a scale that would impact the performance of your business.

Drawbacks

The absence of visibility for irrelevant events and the inability to save the LTV dashboard for a specific campaign are notable shortcomings in the new LTV dashboard.
One potential improvement for AppsFlyer involves introducing an activity dashboard tailored for agencies and networks, expanding accessibility beyond admin users. This enhancement could enhance user experience and facilitate more comprehensive campaign analysis.
Currently, a limitation exists wherein data cannot be downloaded from the platform after 90 days, posing challenges for conducting long-term analyses. This limitation hinders the ability to perform in-depth retrospective evaluations of marketing campaigns.

Pricing and Tarifs

Zero	Growth	Enterprise
Free for life	7¢ / conversion	Custom pricing
Includes: Deep linking and personalized redirects Delayed deep linking functionality Support for iOS Universal Links and Android App Links Creation of customized short links and branded links Referral and user invitation capabilities Design of landing pages for social media platforms Integration of QR codes for quick access Availability of Open DSR API Comprehensive self-service support and assistance	Mobile and multi-touch attribution Utilization of SKAdNetwork and iOS 14.5+ measurement/GBRAID Advanced web-to-app attribution Cohort and retention reports Custom dashboards Basic LTV analytics Basic fraud protection Marketing analytics tools Data report export Aggregated data API AppsFlyer mobile app Integration with technology and media partners Email support	Cross-platform attribution Cross-platform & Web attribution CTV & OTT attribution Deep linking API ROI measurement Enterprise-grade fraud protection Audience segmentation A/B split testing Incrementality testing Raw data query & APIs Data governance at scale Agency integrations Migration & onboarding support.

Trial version includes 30 days free using platfrom.

Сustomer support

Email support, Phone support AppsFlyer does offer customer support to their customers. Based on the plan you choose, you may have access to live-chat, phone, email, or a dedicated account manager for your AppsFlyer account.

Rating & Reviews:

⭐1.8 out of 5 according TrustPilot reviews

⭐4.4 out of 5 according G2.com reviews