![](https://click-fraud-software.com/wp-content/uploads/2024/07/adjust-logo.png)
- Official 🌐: adjust.com
- Foundation year: 2012
- Location📍: Saarbrücker Straße 37a, Berlin, Germany🇩🇪
Adjust
Adjust is a measurement and analytics suite that provides the visibility, insights, and tools marketers need to grow their apps from early-stage to maturity. They provide an end-to-end solution for optimizing ad performance and maximizing returns, powered by accurate attribution data and in-depth reporting that are essential for meeting business goals. Adjust is a subsidiary of AppLovin (Nasdaq: APP), a leading marketing software platform providing developers with a powerful, integrated set of solutions to solve their mission-critical functions like user acquisition, monetization and measurement.
Adjust’s Datascape feature allows users to analyze all their data in one place, providing insights for user acquisition, custom reports, and cohort analysis. This all-in-one suite is trusted by marketers worldwide, including notable clients like Duolingo, who have achieved significant improvements in user retention and lifetime value (LTV).
Discover the ideal partner for your app business through the Adjust Partner Marketplace. This comprehensive, global directory offers trusted solutions and technology partners tailored for our clients. Connect with the perfect partner today and enhance your app’s success.
Main characteristics Adjust
Integrations
- Segment
- MOBIBOX
- Appitate
- Cocomob
- 24Metrics
- Ad Growth
- Ad-Pure
Languages
- English 🇬🇧 🇺🇸
- Japanese 🇯🇵
- Chinese 🇨🇳
- Korean 🇰🇷
- Spanish 🇪🇸
- Turkish 🇹🇷
- Russian 🇷🇺
- French 🇫🇷
- Portuguese 🇵🇹
- Indonesian 🇮🇩
- Vietnamese 🇻🇳
- Thai 🇹🇭
Users and Industries
- Marketing Manager
- CEO
- Marketing and Advertising Computer Games
Features
- Metrics: Conversions
- User Identification: Geolocation
- Tracking & Reporting: Custom Event Tracking, Real-Time Insights Attribution, Dashboard User Path, Tracking User Activity History
- Platform Basics: Attribution Windows, Retargeting Attribution, Cross-platform attribution
- Platform Data: Uninstall Metrics, Retention Metrics, Analytics Dashboard, Cross-channel insights
Software Integrations
Admitad adparlor adpartners adscreen affiliate, Appsee, ART DMP, Aura from Unity, Atlas, Blast, Cognant, CinsumerAcquisition, Countly, CoolaData, Criteo, DataCortex, Edge226, FraudScore
Ideal For (Market Segment)
- Mid Market
- Enterprise Businesses
Best fits for
Mobile Attribution, Analytics
API
✅Yes✅
Prons and Cons Adjust
✅Benefits👍
- Comprehensive Analytics: Provides robust analytics and detailed reporting, helping users gain deep insights into their app performance.
- Reliable Attribution: Offers accurate attribution, allowing marketers to understand the effectiveness of their campaigns across different channels.
- Fraud Prevention: Includes advanced mobile ad fraud prevention features, protecting marketing budgets from fraudulent activities.
- User-Friendly Interface: The platform is praised for its intuitive and easy-to-use interface, making it accessible even for non-technical users.
- Designed with an intuitive interface that makes it easy for users to navigate and understand the data.
- Flexible Solutions: Provides flexible and scalable solutions suitable for various app types and sizes, from small startups to large enterprises.
- Cross-Platform Support: Supports a wide range of platforms including mobile, web, CTV, and PC, making it versatile for different use cases.
- Customizable Reports: Users appreciate the ability to create custom reports and visualizations tailored to their specific needs.
🚫Drawbacks👎
- Complex Setup: Some users find the initial setup and integration process to be complex and time-consuming.
- Cost: The pricing of Adjust can be high, particularly for smaller businesses or startups.
- Learning Curve: While the interface is user-friendly, there is still a learning curve for new users to fully leverage all the features.
- Data Overload: The extensive data and options available can be overwhelming for some users, making it hard to focus on key metrics.
- Limited Free Features: The free version or trial of Adjust may have limited features, requiring users to upgrade for full functionality.
- Occasional Delays: Some users report occasional delays in data processing, which can impact real-time decision-making.
- Customization Limits: While customizable, some users feel there are still limitations in how data can be manipulated and visualized.
- Resource Intensive: The platform can be resource-intensive, requiring significant computing power and storage for optimal performance.
- Dependency on Support: Some users feel highly dependent on customer support for troubleshooting and advanced setup.
Pricing and Tarifs
BASE | CORE | ENTERPRISE |
For Free | Vary based on individual needs. | Vary based on individual needs. |
Up to 1,500 Monthly attributions 💻 | Up to 250,000 Annual Attributions 💻 | Over 250,000 Annual Attributions 💻 |
Сustomer support 💁
Adjust offers dedicated account management, ensuring that clients receive personalized assistance tailored to their specific needs (Business of Apps). This level of support helps users navigate the platform’s features and resolve any technical issues they encounter, making it easier to maximize the software’s capabilities.
⭐4.2 out of 5 according G2.com reviews
⭐2.4 out of 5 according trustpilot.com reviews
Customers
Relied high-growth marketing teams.
Popular questions connected with Adjust software.
What is Adjust and how can it benefit my app business?
Adjust is a comprehensive mobile marketing analytics platform that helps app marketers measure, optimize, and scale their app growth. It provides robust app analytics, reliable attribution, advanced data reporting, and real-time fraud prevention. By leveraging Adjust, you can gain deep insights into user behavior, enhance your marketing strategies, and protect your budget from fraud, ultimately driving better results and higher ROI.
How does Adjust help in preventing mobile ad fraud?
Adjust offers advanced fraud prevention tools that operate in real-time to protect your marketing campaigns from various types of mobile ad fraud. This includes click fraud, install fraud, and other deceptive practices. By using Adjust’s fraud prevention features, you can ensure the integrity of your data and make more informed decisions about your marketing spend.
What platforms and devices does Adjust support?
Adjust supports a wide range of platforms and devices, including mobile (iOS and Android), web, Connected TV (CTV), and PC. This versatility allows you to track and analyze user interactions across multiple channels and devices, providing a holistic view of your app’s performance and user engagement.
How can I get started with Adjust?
To get started with Adjust, you can request a demo through their website. The Adjust team will provide a personalized demonstration of the platform’s features and guide you through the setup process. Additionally, Adjust offers comprehensive documentation and support to help you integrate the software with your app and start utilizing its powerful analytics and reporting tools.
What kind of customer support does Adjust provide?
Adjust is known for its excellent customer support, offering responsive and helpful assistance to its users. The support team provides timely solutions to any issues you encounter and ensures that you can fully leverage the platform’s features. Adjust also offers dedicated account management, providing personalized support tailored to your specific needs, which helps you maximize the software’s capabilities and achieve your marketing goals.