Official 🌐: adjust.com
Foundation year: 2012
Location📍: Saarbrücker Straße 37a, Berlin, Germany🇩🇪

Adjust

Adjust is a measurement and analytics suite that provides the visibility, insights, and tools marketers need to grow their apps from early-stage to maturity. They provide an end-to-end solution for optimizing ad performance and maximizing returns, powered by accurate attribution data and in-depth reporting that are essential for meeting business goals. Adjust is a subsidiary of AppLovin (Nasdaq: APP), a leading marketing software platform providing developers with a powerful, integrated set of solutions to solve their mission-critical functions like user acquisition, monetization and measurement.

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Adjust’s Datascape feature allows users to analyze all their data in one place, providing insights for user acquisition, custom reports, and cohort analysis. This all-in-one suite is trusted by marketers worldwide, including notable clients like Duolingo, who have achieved significant improvements in user retention and lifetime value (LTV).

Discover the ideal partner for your app business through the Adjust Partner Marketplace. This comprehensive, global directory offers trusted solutions and technology partners tailored for our clients. Connect with the perfect partner today and enhance your app’s success.

Main characteristics Adjust

Integrations

Segment
MOBIBOX
Appitate
Cocomob
24Metrics
Ad Growth
Ad-Pure

Languages

English 🇬🇧 🇺🇸
Japanese 🇯🇵
Chinese 🇨🇳
Korean 🇰🇷
Spanish 🇪🇸
Turkish 🇹🇷

Russian 🇷🇺
French 🇫🇷
Portuguese 🇵🇹
Indonesian 🇮🇩
Vietnamese 🇻🇳
Thai 🇹🇭

Users and Industries

Marketing Manager
CEO
Marketing and Advertising Computer Games

Features

Metrics: Conversions
User Identification: Geolocation
Tracking & Reporting: Custom Event Tracking, Real-Time Insights Attribution, Dashboard User Path, Tracking User Activity History
Platform Basics: Attribution Windows, Retargeting Attribution, Cross-platform attribution
Platform Data: Uninstall Metrics, Retention Metrics, Analytics Dashboard, Cross-channel insights

Software Integrations

Admitad adparlor adpartners adscreen affiliate, Appsee, ART DMP, Aura from Unity, Atlas, Blast, Cognant, CinsumerAcquisition, Countly, CoolaData, Criteo, DataCortex, Edge226, FraudScore

Ideal For (Market Segment)

Mid Market
Enterprise Businesses

Best fits for

Mobile Attribution, Analytics

API

✅Yes✅

Prons and Cons Adjust

✅Benefits👍

Comprehensive Analytics: Provides robust analytics and detailed reporting, helping users gain deep insights into their app performance.
Reliable Attribution: Offers accurate attribution, allowing marketers to understand the effectiveness of their campaigns across different channels.
Fraud Prevention: Includes advanced mobile ad fraud prevention features, protecting marketing budgets from fraudulent activities.
User-Friendly Interface: The platform is praised for its intuitive and easy-to-use interface, making it accessible even for non-technical users.
Designed with an intuitive interface that makes it easy for users to navigate and understand the data.
Flexible Solutions: Provides flexible and scalable solutions suitable for various app types and sizes, from small startups to large enterprises.
Cross-Platform Support: Supports a wide range of platforms including mobile, web, CTV, and PC, making it versatile for different use cases.
Customizable Reports: Users appreciate the ability to create custom reports and visualizations tailored to their specific needs.

🚫Drawbacks👎

Complex Setup: Some users find the initial setup and integration process to be complex and time-consuming.
Cost: The pricing of Adjust can be high, particularly for smaller businesses or startups.
Learning Curve: While the interface is user-friendly, there is still a learning curve for new users to fully leverage all the features.
Data Overload: The extensive data and options available can be overwhelming for some users, making it hard to focus on key metrics.
Limited Free Features: The free version or trial of Adjust may have limited features, requiring users to upgrade for full functionality.
Occasional Delays: Some users report occasional delays in data processing, which can impact real-time decision-making.
Customization Limits: While customizable, some users feel there are still limitations in how data can be manipulated and visualized.
Resource Intensive: The platform can be resource-intensive, requiring significant computing power and storage for optimal performance.
Dependency on Support: Some users feel highly dependent on customer support for troubleshooting and advanced setup.

Pricing and Tarifs

BASE	CORE	ENTERPRISE
For Free	Vary based on individual needs.	Vary based on individual needs.
Up to 1,500 Monthly attributions 💻	Up to 250,000 Annual Attributions 💻	Over 250,000 Annual Attributions 💻

Сustomer support 💁

Adjust offers dedicated account management, ensuring that clients receive personalized assistance tailored to their specific needs (Business of Apps). This level of support helps users navigate the platform’s features and resolve any technical issues they encounter, making it easier to maximize the software’s capabilities.

⭐4.2 out of 5 according G2.com reviews

⭐2.4 out of 5 according trustpilot.com reviews