Official 🌐: airbridge.io
Foundation year: 2012
Location📍: New York, NY, United States 🇺🇸

Mediaguard (humansecurity)

Mediaguard by Human Security is a sophisticated ad fraud prevention and media protection platform designed to safeguard digital advertising campaigns from malicious activities. Leveraging advanced algorithms and machine learning, Mediaguard identifies and mitigates various types of fraud, including bot traffic and click fraud, ensuring that advertising budgets are allocated effectively and campaign performance is not compromised. The platform provides real-time monitoring and detailed reporting, allowing businesses to detect suspicious behavior quickly and make informed decisions to protect their media investments.

In addition to its robust fraud detection capabilities, Mediaguard offers seamless integration with existing advertising and analytics systems, enhancing its utility and ease of use. The platform’s user-friendly interface and comprehensive dashboard enable marketers to gain valuable insights into their ad traffic and optimize their strategies for better results. With strong emphasis on proactive fraud prevention and a commitment to maintaining the integrity of digital advertising, Mediaguard is a valuable tool for businesses seeking to improve the efficiency and effectiveness of their marketing efforts.

Main characteristics Mediaguard (humansecurity)

Integrations

Google Ads
Facebook Ads
Twitter Ads
LinkedIn Ads
Programmatic Ad Platforms
Demand-Side Platforms (DSPs)
Supply-Side Platforms (SSPs)
Ad Networks
Analytics Platforms
Data Management Platforms (DMPs)

Languages

English 🇬🇧 🇺🇸
Spanish 🇪🇸
French 🇫🇷
German 🇩🇪
Portuguese 🇵🇹
Dutch 🇳🇱
Japanese 🇯🇵
Korean 🇰🇷
Chinese 🇨🇳

Industries

Digital Advertising
E-commerce
Media and Entertainment
Mobile App Development
Online Publishing
Affiliate Marketing
Programmatic Advertising
Financial Services
GamingTechnology and SaaS

Features

Real-Time Fraud Detection
Bot Traffic Prevention
Click Fraud Mitigation
Impression Fraud Prevention
Advanced Machine Learning Algorithms
Detailed Analytics and Reporting
Seamless Integration with Ad Platforms
Customizable Fraud Filters
User-Friendly Dashboard
Proactive Threat Monitoring

Ideal For (Market Segment)

Digital Advertisers
Ad Networks
Media Agencies
E-commerce Platforms
Mobile App Developers
Affiliate Marketers
Publishers
Programmatic Ad Buyers
Marketing Teams
Cybersecurity Professionals

✅Benefits👍

Advanced Fraud Detection: Mediaguard is praised for its sophisticated fraud detection capabilities, utilizing machine learning and advanced algorithms to identify and mitigate various types of ad fraud, including bot traffic and click fraud.
Real-Time Monitoring: The platform provides real-time monitoring and alerts, allowing users to quickly identify and address suspicious activities, which helps in protecting advertising budgets from being wasted on fraudulent traffic.
Comprehensive Reporting: Users appreciate the detailed reporting and analytics features, which offer valuable insights into ad traffic quality and campaign performance, enabling better decision-making and optimization.
Seamless Integration: Mediaguard integrates smoothly with existing advertising and analytics systems, making it easy for users to incorporate it into their current workflows without significant disruptions.
User-Friendly Interface: The platform’s intuitive and easy-to-navigate interface is highlighted as a strength, helping users efficiently manage and monitor their ad campaigns.

🚫Drawbacks👎

Cost: Some users find Mediaguard to be on the higher end of the pricing spectrum, which might be a concern for smaller businesses or those with limited budgets.
Complex Setup: Initial setup and configuration can be complex, and users may require assistance from customer support to fully integrate the platform with their existing systems.
Learning Curve: Although the interface is user-friendly, there can be a learning curve associated with understanding and leveraging all of Mediaguard’s features effectively.
Occasional Technical Issues: Some reviews mention occasional technical glitches or performance issues, which can affect the reliability of the platform.
Limited Coverage: There are mentions that Mediaguard might have limitations in detecting certain niche or emerging types of ad fraud, which could impact its overall effectiveness.

Сustomer support 💁

Mediaguard by Human Security is well-regarded for its customer support, with users frequently noting the responsiveness and expertise of the support team. The platform offers multiple support channels, including email and phone, ensuring that users can receive assistance promptly. Reviews highlight that the customer support team is knowledgeable and provides effective solutions to technical issues and integration challenges. However, some users have reported occasional delays in response times during peak periods. Overall, Mediaguard’s customer support is seen as a strong asset, helping users to maximize the platform’s capabilities and address any concerns efficiently.

Rating & Reviews:

⭐4.6 out of 5 according G2.com reviews

⭐4.6 out of 5 according gartner.com reviews