• Official 🌐: improvely.com
  • Foundation year: 2009
  • Location📍: Pennsylvania, USA

Improvely

Improvely.com is a leading platform specializing in conversion tracking and click fraud detection. Since its establishment, Improvely has been instrumental in helping businesses optimize their digital marketing campaigns through real-time analytics and actionable insights. With robust features including conversion attribution, A/B testing, and affiliate marketing tools, Improvely empowers marketers to enhance ROI and safeguard advertising investments effectively. Its user-friendly interface and comprehensive reporting capabilities make it a valuable asset for businesses aiming to maximize their online marketing performance with accuracy and confidence.

Main characteristics Improvely

Integrations

  • Facebook Ads
  • Bing Ads
  • Twitter Ads
  • LinkedIn Ads
  • Instagram Ads
  • Mailchimp
  • Shopify
  • WooCommerce
  • Magento
  • ClickBank

Languages

  • English 🇬🇧
  • Spanish 🇪🇸
  • French 🇫🇷
  • German 🇩🇪
  • Portuguese 🇵🇹
  • Italian 🇮🇹
  • Dutch 🇳🇱
  • Russian 🇷🇺

Users and Industries

  • Digital Marketers
  • E-commerce Businesses
  • Affiliate Marketers
  • SaaS Companies
  • Digital Agencies
  • Small to Medium Enterprises (SMEs)
  • Online Publishers
  • Startups

Features

  • Conversion Tracking
  • Click Fraud Detection
  • A/B Testing
  • Affiliate Marketing Tools
  • Real-Time Analytics
  • Customizable Dashboards
  • Multi-Channel Attribution
  • API Access
  • Custom Conversion Goals
  • Secure Data Handling

Software Integrations

Google Analytics, Google Ads, Facebook Ads, Bing Ads, Twitter Ads, LinkedIn Ads, Instagram Ads, Mailchimp, Shopify, WooCommerce, Magento, ClickBank, Commission Junction (CJ), ShareASale, AWeber

Ideal For (Market Segment)

  • Digital marketers
  • Online advertisers
  • E-commerce businesses
  • Affiliate marketers
  • AgenciesSaaS companies

API

✅Yes✅

Prons and Cons Improvely

Benefits👍

  • Conversion Tracking: Provides robust tools for tracking conversions across various digital marketing campaigns, offering detailed insights into customer behavior and campaign effectiveness.
  • Click Fraud Detection: Offers advanced capabilities to detect and mitigate click fraud, helping businesses safeguard their advertising budgets and improve ROI.
  • Real-Time Analytics: Provides real-time data and analytics, allowing marketers to make informed decisions and optimize campaigns promptly.
  • A/B Testing: Includes features for A/B testing to experiment with different ad creatives, landing pages, and strategies, enhancing conversion rates and campaign performance.
  • Affiliate Marketing Tools: Equips users with tools to manage and track affiliate marketing efforts effectively, optimizing partnerships and maximizing revenue.

🚫Drawbacks👎

  • Learning Curve: Some users may find the platform initially complex to navigate and utilize fully, especially for those new to digital marketing analytics.
  • Integration Limitations: While it integrates with major platforms, users may encounter limitations or challenges when integrating with less common or custom-built systems.
  • Cost: Depending on the scale of usage and features required, the cost of using Improvely.com software can be a consideration, particularly for smaller businesses or startups.
  • Dependency on Internet: Requires a stable internet connection for real-time analytics and updates, which can be a limitation in areas with unreliable connectivity.
  • Support Variability: Quality and responsiveness of customer support may vary, impacting the speed and effectiveness of issue resolution for users.

Pricing and Tarifs

FreelancerStartupSmall AgencyLarge Agency
$29 /month$79 /month$149 /month$299+ /month
10,000 visits
tracked per month
50,000 visits
tracked per month
100,000 visits
tracked per month
250,000+ visits
tracked per month
✅1 team member
✅Visit & conversion tracking
✅Click fraud monitoring
✅Split testing tracking tools
✅3 team member
✅Visit & conversion tracking
✅Click fraud monitoring
✅Split testing tracking tools
✅Unlimited team members
✅Visit & conversion tracking
✅Click fraud monitoring
✅Split testing tools
✅Sub-accounts
✅Unlimited team
✅Visit & conversion tracking
✅Click fraud monitoring
✅Split testing tools
✅Sub-accounts
✅White-label reporting

Trial version: 🆓 FIRST 14 DAYS – FREE 🆓 | NO CREDIT CARD

Сustomer support 💁

Their support team is known for being knowledgeable and helpful, offering timely assistance to ensure smooth integration and effective use of the software’s features. Users appreciate the proactive approach of Improvely.com’s support in resolving issues and optimizing campaign tracking and management processes.

⭐5 out of 5 according G2.com reviews

⭐3.2 out of 5 according trustpilot.com reviews

Popular questions connected with Improvely software.

What is Improvely.com software used for?

Improvely.com is a comprehensive platform designed for conversion tracking, click fraud detection, and campaign optimization in digital marketing. It helps businesses monitor and improve the effectiveness of their online advertising efforts with detailed analytics and real-time insights.

How does Improvely.com detect click fraud?

Improvely.com uses advanced algorithms and behavioral analysis to detect patterns indicative of click fraud. It monitors click activity closely, identifying anomalies and suspicious patterns to safeguard advertising budgets and improve ROI.

Can Improvely.com integrate with other digital marketing platforms?

Yes, Improvely.com offers seamless integration with popular digital marketing platforms including Google Analytics, Google Ads, Facebook Ads, and more. This integration allows users to track and analyze campaign performance across multiple channels from a single dashboard.

What are the benefits of using A/B testing in Improvely.com?

A/B testing in Improvely.com enables users to experiment with different ad creatives, landing pages, and campaign strategies. It helps optimize conversion rates by identifying which variations resonate best with the target audience, ultimately improving overall campaign performance.

How secure is the data handled by Improvely.com?

​Improvely.com prioritizes data security and confidentiality. It employs robust encryption protocols and secure servers to protect sensitive information and comply with industry standards. Users can trust that their data is handled with utmost care to ensure privacy and security.

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